Post by account_disabled on Dec 31, 2023 3:10:04 GMT
ATheres a huge correlation between if your video goes viral and a boost in sales Follow Hair Syrup Partner in Wine Lucy Hitchcock is a selfproclaimed wine enthusiast who set out on a mission to create a product that kept wine cool on the go and so Partner in Wine was born. bottle and tumbler is a must for many and can be found stocked in Selfridges Oliver Bonas and Liberty London. In March Lucy took to TikTok to share her business story and it changed the trajectory of her business. Lucys video went viral receiving over views and generated over after Partner in Wine sold out.
Not long after Partner in Wine confirmed its first stockist with more to follow and moved into a fulfilment centre. An essential part of Partner in Wines Mobile App Development Service TikTok marketing strategy is its founder whos remained the face of the brand as its grown. Lucy creates playful humorous videos that showcase her love of wine and the products shes created. By doing so an audience can see just how much she believes in her business and are able to connect with her on a personal level.
We spoke with Lucy about what led her to TikTok and that viral video Lucy what made you decide to post content on TikTok Lucy I first heard of TikTok and did a few videos to entertain myself but after that kind of gave up. My first business is a marketing and branding consultancy I left my job when I was to set that up. Then when I started Partner in Wine I was using it to try and test strategies it was my best case study Id seen other people going viral on TikTok Id seen the platform work well for other people and thought I want to give this a go. I thought it was so interesting that people could sell so.
Not long after Partner in Wine confirmed its first stockist with more to follow and moved into a fulfilment centre. An essential part of Partner in Wines Mobile App Development Service TikTok marketing strategy is its founder whos remained the face of the brand as its grown. Lucy creates playful humorous videos that showcase her love of wine and the products shes created. By doing so an audience can see just how much she believes in her business and are able to connect with her on a personal level.
We spoke with Lucy about what led her to TikTok and that viral video Lucy what made you decide to post content on TikTok Lucy I first heard of TikTok and did a few videos to entertain myself but after that kind of gave up. My first business is a marketing and branding consultancy I left my job when I was to set that up. Then when I started Partner in Wine I was using it to try and test strategies it was my best case study Id seen other people going viral on TikTok Id seen the platform work well for other people and thought I want to give this a go. I thought it was so interesting that people could sell so.